Huddersfield Rebrand | 1920’s/1930’s

The 1920’s and 1930’s was a time of great change in art, music and pop culture. The roaring 20’s was a time of prohibition, speakeasies and bootleg whisky. The stock market crash sent US citizens, into a period of recession called the Great Depression. US citizens lived a hard period most of the 1930’s until the economy removed.

Black Americans were challenged within the 1920’s and 1930’s. The majority of black Americans were not able to profit from the flourishing economy, especially in the southern states where it was based on agriculture as crop prices fell. Black people migrated for work to cities such as New York and Chicago and the relationship between black and white people deteriorated. This was one of the factors that sparked the membership increase of the Ku Klux Klan.

The 1920’s were a period of significant change for women and the first great step to equality as they were given the right to vote. In addition to this, women could now pursue a career or education. Although men were seen to be superior, women began to take charge for themselves. The flapper was a new brand of young woman who wore short skirts, bobbled hair and listened to jazz flaunting their disdain for socially acceptable behaviour by wearing makeup, smoking and driving. The flapper was a trend as well as a statement, parting ways from the Victorian gender roles.

The 1920’s was also known as the “Jazz Age”. It was the era of jazz and the Grand Ole Opry which was first transmitted over the radio. It was the Charleston, Black Bottom and the Shimmy dance moves that evolved jazz culture. It became hugely popular and notions of modern womanhood were redefined by the flapper. Due to the Harlem resistance, African Americans challenged racial stereotypes by producing literature art and music, leading towards the high popularity of Jazz music.