Assessment Brief | Huddersfield Rebrand

Today, we were assigned our second Graphic Design brief project for the year. In advance, tutors asked students what we wanted from the brief- the majority requested it to be based on branding (or somewhat similar) in preparation for our year in industry.

Introducing the Brief

“If a brand results from a set of associations and perceptions in people’s minds, then branding is an attempt to harness, generate, influence, and control these associations to help the business perform better. Any organisation can benefit enormously by creating a brand that presents the company as distinctive, trusted, exciting, reliable, or whichever attributes are appropriate to that business.” 

How a company is perceived is very important, and will influence the overall success. The quality of the company can be the difference between growth, continuation and failure. Branding and rebranding is known to be a beneficial method of improving a company or business.

This project will involve us working collaboratively to explore the potential of branding-to share and analyse research so that in the later stage we can individually develop our own outcomes. It was suggested that we use today’s session to form a group and venture into town to choose our business or company. It is important that we feel our chosen subject will benefit from a rebrand. Things to consider are:

Appearance- is it an attractive design?

Practicality- is it readable?

Representation- does the design reflect on the business/company?

Once we have chosen a company, we must research its commercial venture and determine it’s key offer, services, attributions and characteristics. Also, we should research and build insight to whom the target audience is, and how this knowledge can benefit us and the business. After building the research we would then individually work on developing our idea to create different rebrands for the same business.


  • Undertake and apply real world research
  • Develop a range of practical outcomes through research and development
  • Examine branding as an area of graphic design practice
  • Innovate and explore technical parameters
  • Create a contemporary portfolio piece
  • Produce work aimed at target audience


  • A completed set of brand guidelines submitted as a PDF showing the brand elements, assets and components (minimum 10 pages, maximum 25)
  • A range of applied examples of brand guidelines in use (minimum 3, maximum 5)
  • A designed A4 landscape research document as a PDF showing the complete developmental process of your set of brand guidelines from research, analysis, ideas generation, development, and prototyping of the proposed outcome (minimum 25, maximum 30)


I am generally, rather pleased with this brief. When tutors asked what we wanted to be included, my main focus was Commercial (Branding) and collaborative work, therefore I got exactly what I wanted. I am excited to begin the brief, and hope for a strong and supportive team. My only worry is that I am also working on my previous project, and alongside that a personal branding project, therefore I am going to need good time management skills. Hopefully, as we are sharing the research this will ease the process.