Creating a Good Portfolio

Chapter Four: Creating a Good Portfolio Portfolio Guide book 


A good portfolio is one that showcases your work at its best and demonstrates that you understand what the commissioner who is looking at it requires.

Taking stock of your creative strengths and weaknesses is as important as knowing the kind of work your target is looking for. Learn to be objective: only show examples in which you have confidence and make sure they are all up to your highest standards. Leave out any that are self-indulgent.

Creative employers take the contents of a portfolio at face value. If necessary, when putting one together add new samples that are relevant to a specific company’s specialization and that demonstrate your versatility in their field. Illustrators should put images in an existing design or layout.

Give published work pride of place in your portfolio, showing it sooner rather than later in your running order. And include one or two sketchbooks in case a commissioner is interested in seeing them at the end of the presentation.

It may be necessary to put together more than one portfolio, or divide a single one into two sections that show different disciplines and styles. In particular, multi skilled practitioners may choose to have a different portfolio that shows skills specific for a variety of jobs.